Rituparna
/ˈleaf of the seasons
Hey, I am Rituparna, a senior designer with 7+ years of experience building products for growth. I have a passion for creating compelling designs with alignment to business metrics for the best impact
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Growing up in India, I was always intrigued by the vibrant and colourful surroundings. This led me to pursue a bachelor's in Architecture and later a master's in Human Computer interaction where I have not only honed my subject expertise, but developed deeper understanding on impact of empathy and critical thinking.
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Throughout my career, i have worked on a variety of projects and teams, including building new 0 to 1 products - Samarth ( James Dyson winning entry) , re-imagining Microsoft Sharepoint , designing multiple innovative design solutions for Healthcare, Energy and Airports sector. I'm currently a Design Lead with the Airports Team at Honeywell.
With a focus on business strategy and systems thinking, I have developed strong skills in design research, front end UI development, prototyping and user testing. My goal has always been to help align the team around a common north star andensure that the product is designed with a clear purpose and meets the needs of the target audience
Out of clutter, find simplicity
My design process
I'm passionate about lean methodologies in building product, through increments and user validation.I shape things by iterating on both feature level and focus areas of business, day by day.
Think
Defining & Research to understand the problem
Build
Discover different areas and scopes of intervention
Rethink and rebuild
Focus area identification for indepth research & development
Launch and test
Prototyping,testing,error removal and measuring impact
Colourful experiments outside work
Some graphical freelance work
I am a “Chai” person with an innate obsession for cleanliness.
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I love to travel, pen my thoughts, and illustrate my experiences with writing, doodles and poetry.Not an avid reader though, I like reading about architectural history and human psychology.
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I'v always laughed whenever asked to smile, so most of the people have never seen my teeth-less smile.
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Having come across this one podcast " Making the most of micro moments" by Shamsi Iqbal from my thesis days, got me intrigued towards human behaviour, empathy and psychology through design.