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Rituparna

/ˈleaf of the seasons

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Hey, I am Rituparna, a senior designer with 7+ years of experience building products for growth. I have a passion for creating compelling designs with alignment to business metrics for the best impact

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Growing up in India, I was always intrigued by the vibrant and colourful surroundings. This led me to pursue a bachelor's in Architecture and later a master's in Human Computer interaction where I have not only honed my subject expertise, but developed deeper understanding on impact of empathy and critical thinking.

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Throughout my career, i have worked on a variety of projects and teams, including building new 0 to 1 products - Samarth ( James Dyson winning entry) , re-imagining Microsoft Sharepoint , designing multiple innovative design solutions for Healthcare, Energy and Airports sector. I'm currently a Design Lead with the Airports Team at Honeywell.

With a focus on business strategy and systems thinking, I have developed strong skills in design research, front end UI development, prototyping and user testing. My goal has always been to help align the team around a common north star andensure that the product is designed with a clear purpose and meets the needs of the target audience

Out of clutter, find simplicity

My design process

I'm passionate about lean methodologies in building product, through increments and user validation.I shape things by iterating on both feature level and focus areas of business, day by day.

Think

Defining & Research to understand the problem

Build

Discover different areas and scopes of intervention

Rethink and rebuild

Focus area identification for indepth research & development

Launch and test

Prototyping,testing,error removal and measuring impact

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Colourful experiments outside work

Some graphical freelance work

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Cup of Tea

I am a “Chai” person with an innate obsession for cleanliness.

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I love to travel, pen my thoughts, and illustrate my experiences with writing, doodles and poetry.Not an avid reader though, I like reading about architectural history and human psychology. 

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I'v always laughed whenever asked to smile, so most of the people have never seen my teeth-less smile.

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Having come across this one podcast " Making the most of micro moments" by Shamsi Iqbal  from my thesis days, got me intrigued towards human behaviour, empathy and psychology through design.

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